BMW: My BMW App
When BMW asked Monks to help promote the latest My BMW App features, we decided to infuse some humour; elevating purely informational How-to content to an engaging video campaign.
Centered on a father-daughter road trip, we showcased the app's remote functions through a 45-second hero film, along with Instagram reels, carousels, and key visuals, each highlighting distinct app features.
Leading the creative team and working closely with the BMW client and their product specialists, we wrote fun-fuelled scripts to engage the viewers while making sure the app features come across clearly. On set, I took on the role of film creative, ensuring we captured shots that make for both great storytelling visuals and clear-cut feature explanations.
Director: Felix Julian Koch Agency: Monks
