From brand campaigns that touch hearts to smart frameworks that streamline production, I enjoy telling big stories, and solving complex puzzles with craft and purpose at the core.
HelloFresh: A Blue Print for Long-term Success
The Project: Year-round recipe videos for the global HelloFresh YouTube channels, delivered with a passion for finger-licking visuals and a commitment to smart production.
My Role: Creative lead, directing, script writing, art direction, post-production oversight
KWF: A Campaign for Life
The Project: Brand campaign, including a TVC and social videos, to strengthen KWF’s new positioning and entice people to donate.
My Role: Pitching, creative concept, scriptwriting, films creative
Techleap: Multi-Media Filmmaking
The Project: Keeping a high-profile live audience of Dutch tech entrepreneurs and policy makers captivated through engaging conference videos featuring traditional shots mixed with AI-generated visuals.
My Role: Creative, director, scriptwriter, creative oversight
BMW: Elevating How-to Videos
The Project: A fun-fuelled video series and full suite of social assets to showcase new My BWM App features, using humour to engage while making sure the product features are the hero.
My Role: Film creative, scriptwriting, photography, creative oversight